NEW GALLERY VIA
1 SEPTEMBER – 7 NOVEMBER
As a part of the Paris Design Week and Maison & Objet, the VIA opens its new gallery in the 11th district of Paris with VIA LABELS 2015 exhibition that will present to the general public and professionals the fruit of collaborations between 35 designers and french producers, whether industrial or craftsmen, distributors or publishers.
New furniture, lighting and objects, new concepts, emergence of new brands and new design talents, new business approaches that are organized in clusters to join forces and their know-how to conquer new markets. All of these innovative products, initiatives and projects were identified by the VIA in the last eighteen months. Visitors will find great brands such as Hermes or Ligne Roset, new dynamic brands such as Alki or Small Fry and new brands like Bosc. Common to all these French companies: they work with reputable signatures (François Azambourg, Noah Duchauffour, Lawrence, Philippe Nigro, Patrick Norguet, etc.) or emerging (Amandine Chhor & Aïssa Logerot, Victoria & Antoine Pradels Magniant, etc. )
VIA is a unique platform that reveals the young design talents, detects trends, supports companies in their economic development and produces exhibitions in France and abroad.
The chair rug is a part of the selection Labels Via 2015 and will be presented at the exhibition of the new VIA gallery.
This design rediscovers the freshness of sketching by hand, in contrast to the cold mathematical precision of 3D modelling on a computer.